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The collection's key piece is White House Black Market's "Genius dress", a design that can be worn multiple ways.
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White House Black Market gained coverage in 2008 when Michelle Obama wore the brand's Tank Leaf Print Dress as a cohost of TV talkfest The View. Prior to taking her position at White House Black Market, Noce served as President of Ann Taylor LOFT and also spent time at Lerner New York Division of Limited, Inc. Noce stepped into the role of White House Black Market brand President. The purchase price for the specialty retailer was $90M, with $85.6M in cash and about $4.4M in Chico's common stock. purchased White House Black Market after the privately held firm went public. His endeavors were successful, and in 1997, the company began converting existing stores to this White House Black Market combination concept. A few experiments followed, where Sarmiento the founders housed both White House and Black Market under the same roof.

After a decade of selling exclusively white merchandise, the brand launched a new retail format – "Black Market"- in 1995. In 1991, with the help of National Retail Group, a North Carolina-based consulting firm, The White House began its national expansion. The boutique performed extremely well, catering to an upscale clientele of women. The White House only carried women's clothing in shades of white. The company began in 1985 when cofounders Patricia Smith and Richard Sarmiento opened the first store called The White House, in Baltimore, Maryland.

IT’S A PRICE THAT SURPRISES IN A GOOD WAY We believe you shouldn’t have to sacrifice quality for price. The end result is clothing that moves effortlessly with women’s on-the- go, multifaceted lives. Each piece is worn, washed and tweaked to perfection-from seam to hem to hardware-no detail is overlooked.
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Our collections undergo a series of rigorous tests to ensure the fabric fits real women’s bodies. IT’S A FIT THAT’S FAR SUPERIOR TO OUR COMPETITORS We take fit seriously.
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Plus they’re always here to help with not only transforming your closet and tracking down that one elusive item, but also being available before or after working hours because we know that more time is priceless.
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Our expert stylists will show you how to get more mileage from everything you wear. IT’S PUTTING TOGETHER YOUR SIGNATURE STYLE Work, weekend, whatever-each piece in our collection is designed with versatility in mind. The only thing missing is the designer price tag. Our onsite design studios give us the edge-there we create curated collections in the highest quality fabrics with intricate details and a tailor-made feel. Who Says You Can’t Have It All… IT’S REAL FASHION, BUT CRAFTED LIKE COUTURE From sketch to prototype to final product, we craft our pieces with the same approach as the world’s design houses.
